Web-to-App Attribution: The Complete Guide to Tracking Cross-Platform Journeys
Users start on your website and convert in your app. Most MMPs lose this journey. Here's how to track the full web-to-app funnel using Branch and AppsFlyer.
Users start on your website and convert in your app. Most MMPs lose this journey. Here's how to track the full web-to-app funnel using Branch and AppsFlyer.
Key Analysis
This guide is based on hands-on testing, interviews with growth teams, and analysis of user reviews across G2, Capterra, and TrustRadius. We update our recommendations quarterly to reflect pricing changes, feature updates, and market shifts.
- Covers: web to app, attribution, guides
- Category: Guides
- Author: Alex Morgan — Senior Growth Analyst
- Last updated: 2026-05-15
- Reading time: 13 min read
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