The MMP Migration Toolkit

The exact checklist we used to help 200+ apps switch MMPs with zero data loss. Covers pre-migration prep, parallel testing, naming convention alignment, legacy app version handling, and post-migration validation. Printable PDF + Notion template.

Word-for-word scripts for negotiating with MMP sales reps. Includes: how to get competing quotes, which features to ask to be included for free, the exact phrasing that gets onboarding fees waived, and contract terms to watch for. Based on real negotiations saving teams $2K-$8K/year.

Side-by-side comparison of AppsFlyer, Adjust, Branch, Singular, Kochava, and Tenjin across 25 criteria. Includes pricing data, feature matrices, fraud detection benchmarks, and SKAdNetwork support ratings. Google Sheets format — filter and sort for your needs.

Score each MMP during your evaluation using a weighted scoring system. Customize the weights based on what matters most for your app (attribution accuracy, pricing, ease of use, etc.). Makes the final decision data-driven, not gut-feel.

25 questions to ask during MMP demos that expose weaknesses and hidden costs. Questions most teams don't think to ask about data retention, overage rates, SLAs, and contract flexibility. Saves you from nasty post-signup surprises.

How to run 2-3 MMPs simultaneously for 30 days to compare attribution accuracy. Includes the data schema you need, reconciliation process, and how to interpret discrepancies between MMPs. The most valuable part of the toolkit.